Usage right negotiations and legal chains have become increasingly intransparent due to digital disruption influencer, content marketing etc.)
Massive losses due to intransparency and number of intermediaries (not considered potential re licensing or penalty payments.
Intermediaries (creative agency, social media agency, influencer management, licensors XYZ etc.) increasing / complex types of usage rights
No auditing processes & market benchmarks exist to ensure cost efficiency, legal conformity and maximized ROI for advertisers
Drivers:
Drivers:
Most trustworthy benchmarks to quality price, quality and conformity of usage rights.
We help advertisers to gain the level of transparency and efficiency over their usage rights investments that they require and need, not what their supplier and licensors are willing to provide.