Increase ROI on usage rights invest in marketing and avoid rights violations
Highly specialized, independent consultancy in license and usage rights
Learn MoreTHE PROBLEM of Advertisers:
Intransparencies & Non compliance BUT 100% legal liability
Intransparency - Insecurity
Usage right negotiations and legal chains have become increasingly intransparent due to digital disruption influencer, content marketing etc.)
Costs
Massive losses due to intransparency and number of intermediaries (not considered potential re licensing or penalty payments.
Complexity / Intermediaries
Intermediaries (creative agency, social media agency, influencer management, licensors XYZ etc.) increasing / complex types of usage rights
Non compliance
No auditing processes & market benchmarks exist to ensure cost efficiency, legal conformity and maximized ROI for advertisers
THE SOLUTION:
360 Audit Services on license/usage/IP rights, delivering…
ROI increase on your usage rights
Drivers:
- Massive cost reduction (average 30%)
- Massive performance increase (average 20%)
- Tender support / supplier pooling
100% security & compliance
Drivers:
- Transparency on license rights legal chains
- Full legal compliance and risk reduction
- Legally proof framework with licensors and suppliers
THE AUDIT PROCESS:
Our 3 Dimension Approach
Analysis
- Client objectives
- Business needs and requirements
- Status quo assessment
- Stakeholder involvement and alignment
Audit
- Legal audit license scope / usage conformity; legal chains)
- Cost anyalysis per building block (audiovisual, talent influencers models, IP licensing, royalties, buyouts; service costs; additional costs)
- Supplier audit (pooling / supplier categories; legal framework and costs)
- Risk identification / solution (legal and tax based; prevention of litigation)
Implementation & Monitoring
- Lean process implementation, templates and manuals (legal, tax , how to ) → cross company / units / brands
- Pitch support → Increase supplier accountabilities
- Education (know how transfer; ongoing Q&As; expert accessibility)
- Success monitoring and license rights tracking
Success Cases
„Compliance Conformity and Security on Legal Framework“
Client: Global Insurance Company (18bn+)
Task: Create holistic and standardized process / legal framework
Success: Centralized ordering process for image demands, including integration of external service providers / creative agencies; roveral eduction of license rights related spends at 28%
Approach:
- Extensive Audit and CI Check
- Implementation of centralized ordering process
- Support of set up image / video database with rights management system and request tool
Success: Centralized ordering process for image demands, including integration of external service providers / creative agencies; roveral eduction of license rights related spends at 28%
„Compliance Conformity and Security on Legal Framework“
Client: Global Insurance Company (51bn+)
Task:
- As part of digitization, 5000+ assets had to be identified and re licensed
- Implenetation of centralised ordering process for audiovisual assets
- Create holistic and standardized process / legal framework to avoid license rights breach and create full transparency
Approach:
- Create supplier pool of licensors with corresponding framework agreements
- Process implementation with corresponding templates and manuals
Success: 0% legal cases with licensors; Decrease costs within framework agreements up to 70%
„Compliance Conformity and Security on Legal Framework“
Client: Global FMCG Company (20bn+)
Task: Create holistic and standardized process / legal framework , initiated by client due to legal case with licensor that led to penalty payment of 7figures amount for client
Approach:
- Extensive Audit
- Process implementation with corresponding templates and manuals
- Ongoing education session with SBUs to raise awareness for the process
Success:Ongoing education session with SBUs to raise awareness for the process
„Compliance Conformity and Security on Legal Framework“
Client: Trade Company (12bn+)
Task:
- Pitch support on set up of an image / video database with rights management system and request tool for new imagery demands
- Cost transparency due to centralized ordering
Approach:
- Supplier and licensor Audit
- Implementatino of standardized ordering process
Success: Centralized ordering tool and image data base, decreases costs up to 25%
Our Mission:
Most trustworthy benchmarks to quality price, quality and conformity of usage rights.
We help advertisers to gain the level of transparency and efficiency over their usage rights investments that they require and need, not what their supplier and licensors are willing to provide.